Toys' Trend
Jul 11, 2020
On June 12, the 32nd International Toys and Educational Products (Shenzhen) Exhibition (hereinafter referred to as "Shenzhen International Toy Fair"), the 11th International Baby Carriage and Maternal and Child Products (Shenzhen) Exhibition, 2020 International Authorization and Derivatives (Shenzhen) Exhibition will be reopened from August 6-8, 2020. As the "wind vane of China's toy market", the re-defination of Shenzhen International Toy Fair conveyed to the industry an important signal that the market is developing well.
The data from the National Bureau of Statistics also illustrated this trend. Data showed that as of May, market sales improved for three months. In May, the total retail sales of consumer goods fell by 2.8% nominally. On the basis of the narrowing of 8.3 percentage points in April, the decline narrowed again by 4.7 percentage points. The retail sales of commodities decreased by 0.8% year-on-year, which was 3.8 percentage points less than that of April. The retail scale of commodities approached the level of the same month last year.
Countries and industries are sending positive signals and giving enterprises confidence, so what is the status of the plastic toy market? This article starts from the three angles of enterprise, channel and product. After reviewing the toy market in the first half of the year, it is found that although plastic toy manufacturers still have various problems that have not been solved, the trend is generally better.
